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| Wilkhahn website wins the Bronze Cyber Lion in Cannes [06-24-2002] Elation at office furniture manufacturer Wilkhahn: the company's new website, which has been online since the beginning of March, won the coveted "Lion" in bronze in the category "Corporate Information" at the Cannes International Advertising Festival. Bad Münder. Just over a year ago, Wilkhahn, a renowned office furniture manufacturer, retained "Neue Digitale", a young Frankfurt internet agency, to redesign the Wilkhahn website. The company's website was to reflect the core values of design, innovation and quality in line with the reshaping of all aspects of corporate design. Collaboration to polish up the concept and develop the contents took almost nine months. The company certainly made an excellent choice with the agency: thousands of visits to the website in the first weeks alone after going online at the beginning of March confirm the high information content and the attractive design on the World Wide Web. The website has received the highest honours which are awarded by the advertising industry: top international advertising and marketing executives met in the southern French cultural centre of Cannes from 16 - 22 June. As every year, the purpose of the Festival was to decide on awarding the coveted "Lions", which are regarded as the most prestigious awards for creative sales promoters. There were a total of 17,251 entries in five categories, 1,339 of which were for the "Cyber Lions", the category for digital websites. The Wilkhahn website won the Bronze Cyber Lion in the category "Corporate Information", in which companies present themselves. As no Silver Lion was awarded this year, the Wilkhahn website was therefore rated the second best digital corporate presentation in the world. Dr. Jochen Hahne expressed his delight as follows: "We can be extremely proud of the Bronze Lion in Cannes - after all, the Internet is one of the most important media of the future in communicating with customers. The fact that we have a top position here on an international scale underlines our objective of setting new standards not only with our products, but also in the field of communication." Hahne explains the strategy of successfully standing one's ground in the global office furniture market as an independent company: "Without saying too much at this point, we will quite noticeably stand out from our competitors on this occasion too, with clear design, an unequivocal product statement and simple operation."
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