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| Wilkhahn starts the New Year with even stronger team - two new appointments in key management positions [01-29-2009] Internationally acclaimed office furniture manufacturer Wilkhahn has made two new appointments in key management positions to strengthen its brand and sales in the field of high-quality conference furniture and seating throughout the world. With Anja Weber as Head of International Marketing and Kai Uwe Eckmann as new Head of Sales Germany, the company feels well equipped to win new shares in international markets and to increase its market leadership in the largest single market of Germany. Bad Münder. In the last few months, Wilkhahn, office furniture manufacturer in Lower Saxony, Germany, has invested in high-calibre management staff in contrast to the trend in the industry: since 1 September 2008, Anja Weber has been responsible for International Marketing; since 1 January 2009, Kai Uwe Eckmann, a successful, out-and-out professional in the industry, has been leading Wilkhahn Sales Germany.
While Burkhard Remmers continues to expand International Corporate Communications, the company is pleased to have a new manager on board as Head of International Marketing: Anja Weber has experience in various sectors. The 40-year-old Head of Marketing started off in the press department of a German Federal State Ministry before changing over to marketing and making a career at various well-known international manufacturers in the field of household appliances, lighting and office furniture. In her last position she was responsible for marketing and international customer support at bene, the leading company in the Austrian office furniture sector. Ms Weber will provide new impetus by means of interdisciplinary team orientation, cross-over marketing and strengthened use of new media and international synergies. The focus will be on market-adapted sales promotion concepts and the strengthening of Wilkhahn's international brand identity.
The company is also delighted to have Kai Uwe Eckmann, a top professional in the furniture industry, on board as Head of Sales Germany. The 49-year-old 'Industriekaufmann' (industrial clerk) gained his initial sales experience in the shop fitting industry and then assumed responsibility sales territories and management at renowned manufacturers' such as Knoll International, Planmöbel and Vitra. Since 1 January, he has been responsible for Sales Germany at Wilkhahn. In Germany the company is regarded as market leader in the high-quality market segment of seating and conference interiors - a position that Kai Uwe Eckmann is to expand further. Wilkhahn Managing Partner Holger Jahnke, with overall responsibility for International Markets, regards the two new appointments as important factors in setting the future direction of the company: "We are a German company, with exports accounting for 70 percent of sales, which successfully markets "design made in Germany". International potential for Wilkhahn is not exhausted by far", says Jahnke. He added that ongoing brand management was needed that was both tightly organized and creative. Vice versa, the international character of the company involved the obligation to prove oneself as the number one in the domestic market of Germany too. "In Germany, the sector will change fundamentally in coming months and years. We intend to win and will win considerable market shares here - not only in the top segment", reiterated Jahnke. Further information: Wilkhahn mai public relations > This press release as PDF-file (81 KB) > Download photo Anja Weber (147 KB) > Download photo Kai Uwe Eckmann (567 KB) back |
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